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Today, businesses are going online. Effective web marketing starts with the thorough analysis of your potential customers' browsing habits, web site effectiveness monitoring and geo-targeting.
Raw web server logs offer a lot of valuable marketing information. The only question is what tool we use to extract this precious data from meaningless lines of alphanumeric characters, which is what actually web server logs are. The right tool makes the difference between a lame e-business development strategy and a winning one!
Introducing Geo Log Analyzer by Altstone Software, a unique web server log analyzer capable of representing geographical stats on your website visitors in a self-explanatory visual representation on the world map!
Geo Log Analyzer is a specialized net-marketing tool that has the entire power of traditional web server log analyzers plus a unique geographical traffic distribution visualization module. This innovative tool can be used for a variety of purposes, such as determining the most content-consuming countries and even towns within a country for a particular website in order to optimize bandwidth and content language; initial e-marketing studies; fine-tuning geography-based content serving; disabling certain geographical locations on the server.
Weak geo-targeting, especially on large websites, may result in bringing useless traffic (e.g. visitors from countries that actually never purchase products due to the peculiarities of their national payment systems or low overall level of merchantability for a particular product on a particular national market). In this case, website owners have to invest more in hosting solutions while decreasing profits. Luckily, Geo Log Analyzer can prevent unwanted losses!
All in all, this unique solution is much more like a handy multi-tool for everyday use by a web marketer. Simply create a project, specify which log files to analyze and see your visitors, right on the map!
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